When I started drafting this logo, I wanted to do something really creative and pleasing to the eye. I didn’t want anything too bright or too overwhelming because I was thinking that when this was used for promotion, it should be more about what they are promoting and not just the logo blaring out. With that being said though, I wanted to make sure that the logo would be recognizable even when used for different things.
I imagine this logo being a symbol for a first generation organization on campus with, “make your own path” being their slogan. This could be used on posters they make, videos they produce, and so many other things.
I really like the idea of this logo being either completely white on a dark background or completely black, like it is now, on a light background. That would still give it the contrast to pop while still being simple. Since a lot of elements are in the logo, I feel like the simplicity of the color really calms it down. In the logo factory article we read, it talked about how simplicity is often difficult but sometimes the best option.
I truly got inspired from a drawing I drew my freshmen year here at Washington State. I actually have a tattoo of an the arrow I drew on my ribs. The arrow head-on this logo is pointed up and this is significant becauseI I wanted to give off a motivational vibe of how things are only going to go up.
In our readings, one article on Drive Digital talked about telling a story. When you see my logo I feel like you see direction from the arrow and also from the path wrapping around it. This logo can’t ever really be out-dated with its nice simple make, which is also an important aspect of logos according to this article.
The path is a nice implementation to this logo because its settle enough to where you notice it but it isn’t the most attention grabbing.
While making this logo, I paid really close to every detail in it and wanted to make a logo that could be used on many different platforms. One of the five principles everyone should know about designing a logo included how important detail was.
Overall, I think this logo gives a simple and subtle vibe while also conveying a really motivational story.